Martin Meyer-Gossner

What is almost as important for business travelers as water and food? Smartphones and tablets. They are slowly placing themselves as top necessities. Being accessible at airports, at train stations, or on the tube is simply improving by mobile tools which

Marketers always want to know if there is some secret sauce in the knowledge about sharing. Well, we have shared a lot already, from AddThis and ShareThis. Now, bit.ly released some insight on their blog which times on a day are most popular for sharing.

Curiosity is it what makes the world get mad. Whether it is IKEA’s smallest shop of the world put in a banner, some invisible commercial. Lynx, in cooperation with Soap Creative, know how to produce some curious innovative digital art work. They have cr

Can we believe that? Yes, we can…! Facebook rocks our mobiles with 488 million mobile users of their 901 million registered users! Facebook finds and engages 54% of all its users on mobile phones, thus smartphones and tablets according to socialbakers.

We know that our teenagers are tech-savvy like we have not even been TV-savvy at the same stage of live. This modern generation is incredibly connected, wired and online these days. The digital world and technical devices seem to rule their daily lives. S

How often do we stop our online purchasing process? How often do we not pay what is chosen to be in the basket? And how often do we leave an online shop frustrated? In a recent study by Mastercard Worldwide conducted by Harris Interactive we acknowledge h

Now, I have used this Nielsen graphic in seminars and conferences for two years and always wondered when the next study is going to be published. Finally today, I came across the latest Nielsen Global Trust in Advertising report. And again, the results ar

What IKEA’s advertising team from Ogilvy Action creates is truly outstanding. Welcome to the smallest store in the world…! This store even fits into a banner ad… which makes it the biggest banner ad somehow. The creative is able to access all 2800+

In a recent study called Beyond digital, IBM analyzed the digital behavior of 3,800 respondents in six countries (China, France, Germany, Japan, the United Kingdom and the United States). The study explains how the digital industry changes with the evolut

How do the Fortune 500 use and evaluate Social Media sites? Please find a great infographic by Go Gulf that illustrates some of the key Social Media statistics for the biggest corporate players. Here are the key points… - 23% already have a corporate bl